Cherry Aid Launch Event

In May 2021, Love Fresh Cherries hosted its Cherry Aid breakfast cook-along masterclass with chef, nutritional therapist, author and mother: Madeleine Shaw.

The event marked the kick-off for this year’s campaign, Cherry Aid, showcasing the positive impact that fresh cherries can have on female health, particularly for fitness, pregnancy and menopausal women, whilst also demonstrating new ways of cooking with fresh cherries.

19 media and influencers attended, including key national titles, such as The Telegraph, Daily Express and The Sun. 57 pieces of social coverage went live pre, during and post-event with over a 1.4M reach.

 

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